The matrix better known as the Internet, has provided a platform for independent artists to branch out and expand, from using the word of mouth classic ways of growing a business. The artist, whatever their creative field might be such as: music, seamstress and fashion design, writing and publishing, stylist, product conveyor and so on. Nowadays, because of the matrix, there are several alternatives in promoting and marketing a business.
Social media is a big podium for anybody to get their creativity and art out there. Many companies and individual marketers offer Twitter and other promotional packages to help any business launch into a wider scale.
There are several resources on the Net that provide different avenues, for online promotion and marketing. Just like with any business, an independent artist should find ways to monetize off their creativity and art. The key is to get a return on the investments made from: studio time, distribution of mixtapes, paying for services to premier a video on, for example: WSHH, traveling costs and etc. If done right, doors will open leading to contracts from record labels, maybe opening up for a big name star, developing jingles for commercials and etc. it all depends on the aim and where an individual wants to launch.
For music, there are many different streaming services that makes it easier for fans to download and interact with their favorite musician's song.
We've compiled a list of a few online resources relating to music, where an independent artist can cash in and monetize on the business dealings of their art.
Starting with YouTube.
YouTube is a great avenue for music promotion and marketing, with an estimaded 17 billion views per month, YouTube can potentially connect any business globally. With monetizing options which offer ad and views revenue. YouTube takes a percentage of the dollars that's earned, generating 55% an earning for the recipient.
The second online resource is, MUZU.
The music services of MUZU is a video site, that offer monetizing with ad revenues only. The recipient earns 50% off their views. An account is needed to join MUZU, which also helps any independent artists, with acquiring a bigger fanbase.
And the third online resource, is MySpace.
MySpace is the godfather of social media, which was a social network that paved the way for Facebook, Tumblr, and other popular social media websites.
MySpace now offer an on demand music streaming services, where an independent artist can earn money off every plug streamed from their music. The return is the lowest out of the three, with 40% earned from the streams, MySpace is still a good connection for independent artists to earn money. And also, MySpace is a platform, providing promotion and assistance with an independent artist marketing themselves.