Girl Power at its finest, Mattel is set to release Presidential Barbies to empower girls all over the world and inspire them to make their dreams come true.
The Presidential Barbies come in pairs and will consist of a President and Vice-President. Lisa McKnight who is a vice-president (the irony) at Barbie for Mattel in statement, expressed the development of the dolls as quoted below, is to continue and embark on empowering girls who will become women to take on leadership roles.
"Efforts to expose girls to inspiring careers that are underrepresented by women."
The Presidential Barbie dolls will come in a variety of skin tones, ethnicity, different facial structures, hairstyles; and some with glasses.
Prior to these new Presidential Barbies, Mattel created and released a president Barbie doll. The marketing campaign was called "The White House Project" with a promotional slogan, "I Can Be President" in 2008 and 2012.
The Presidential Barbie dolls are retailed at $24.99 USD and are available for pre-order.