"Fashion evolves with style."
At least that's what the French would say.
Moncler was founded in France and is a French, as well as Italian brand which recently teamed up with New Era to manufacture Limted Edition Snapbacks. For their promotional campaign of the hats, Moncler and New Era presented them in abstract art, featuring the color of each hat.
The hats are constructed in nylon with the imprint of Moncler's logo in the front and back of the snapbacks. The collection comes in three colors which are: black, red and white.
Moncler and New Era also showcased a marketing video for the snapbacks on YouTube before they hit the market, to give a preview to consumers.
Below is a statement from them about their new product.
"This new collaboration Moncler & New Era explores new territories and different cultures, by redesigning the cap that is associated with basket players and street style, which has been a symbol of youth movements linked to the world of hip hop music since the 70s."
"The cap, which will be available in the colours white, red and black, was produced in Moncler’s very own fabric nylon laque, and has a cotton lining."
Check out the footage below.
The snapbacks are scheduled for release at the end of this month. For more information and store locations, log on to either moncler.com or neweracap.com