Sex appeal has always been used to sell things. You ever seen those Uncle Ben's commercials, it's all hot and steamy, the couples making out in the commercial cook the rice with the heat they bring on television screens. Axe bath & body for men is another company that utilizes the nature of sex appeal to sell their products. And they are good with their gimmicks, pitching their products to men in a way to make them think it will help them attract women. Basically sex appeal sells and so does controversy but that's another article.
Exploring new ways to expand their brand, Primitive traveled to United Kingdom and researched their Glamour fashion and modeling scene, where the exposure of topless women has been used to sell clothes, magazines, products and etc. Highlighting the controversy of it, Primitive showcased a documentary of why the industry will no longer feature topless modeling in any of their fashion corporations, ads, company, shows, events and etc.
The documentary was produced by filmmaker, Jeffrey Woodlings and directed by, Jubal Jones.
The images for their lookbook documentary was captured by photographer, Willie Toledo.
Primitive being the fashion designer that they are, incorporated the controversy of United Kingdom's topless modeling and the exposure of sex appeal into their brand debuting a collection featuring: tee shirts, long sleeve shirts, hats, skateboards, keychains and etc.
The lookbook for their collection can be viewed below.