FOX hit show Empire and Saks Fifth Avenue partnered to propel their fashion inspired trend collections from the show. The collection features wardrobe from the characters Cookie, who is played by Taraji P. Henson, Lyon who is played by Terrence Howard and the rest of the Lyon family.
The wardrobe consist of inspired clothes, shoes, handbags and accessories from the main characters of Empire.
Saks Fifth Avenue is working with Jimmy Choo, MCM, Cushnie et Ochs and Alexis Bittar for their Empire collection. The president of Twentieth Century Fox Consumer Products, Jeffrey Godsick expressed the potential of Empire becoming a brand of their own.
“The influence Empire has had on so many aspects of popular culture proves it has the ingredients to become a stand-alone fashion brand.”
There has been several TV shows, including movies that marketed products, even in fashion from the characters and theme of those TV shows and movies. It's a possibility that Cookie might come out with her own fashion line, furs, bold necklaces and accesories. There is potential for Empire to market themselves on a new level.