Incorporating the dabbin' frenzy into his business affairs, 2 Chainz created a line of holiday ugly sweaters called the "Dabbin Santa" to help people celebrate Christmas in style. The sweaters became a trend and took off like a pair of running tights!
With a promotional and marketing campaign that included linking with other celebrities, social media and sharing pictures of customers dabbin' in their 2 Chainz holiday inspired collection sweaters; the Dabbin' Santa limited edition generated $2 million and counting in sales. Referencing an article from Forbes who interviewed the "Trapavelli Tre" MC, 2 Chainz revealed how he and his team have been brainstorming on ideas to create the perfect line of sweaters and a line of other clothing.
"I don't want people to think this was an overnight success, we've been trying with a bunch of designs for a couple years now."
During the interview, 2 Chainz elaborated to Forbes how certain appearances on several different shows like Good Morning America contributed to the exposure and success of the Dabbin' Sweaters.
With the assistance of the funds from the sales of the sweaters and other products on 2 Chainz web-store, the Hip Hop artist applied it towards spreading some holiday blessings to families ,with his non-profit organization T.R.U. Foundation and gifted one of the families with a minivan to help transport a child with disabilities.
The dabbin' hustle did not stop there, 2 Chainz teamed up with Apple to develop a Dabbin' Santa' video game app, where players have to hit the dab on some bandits.
Chainz spoke about his new business venture with Apple in his interview with Forbes and the purpose for the app.
"Apple worked with us, it's the fastest-cleared app in Apple history. It's only 99 cents, and some of the proceeds go to charity. It's a continuation of maximizing a trend."