Spreading his wings to multi-task his creativity in fashion, Balmain’s Olivier Rousteing has teamed up with Nike to launch a brand of high end, luxury collection which was inspired by soccer. Cristiano Ronaldo who is Rousteing muse to market the collection, is featured in some of the ads (along with other models), exhibiting various images of what looks like an opera of soccer in fashion Balmain form.
The new Olivier Rousteing and Nike collabo showcases Balmain's signature black and gold paneling and details for their latest creation. The collection is for both women and men which brings some touché in sports, due to its competitive nature.
NikeLab x Rousteing consist of remastering some of Nike's classic desings such as: N98 Football Jacket with embroidery detailing, also the NikeLab N98 Jacket and NikeLab Top.
In addition, the collection features sneakers which were also inspired by soccer (more like le football as the French would say) and they are: the Roshe Tiempo VI, Footscape Magista, the Free Hypervenom 2 and Free Mercurial Flyknit.
Olivier (sounds so sexy in French) is featured in some of the ads that were photographed by Nick Knight, where he is channeling his inner soccer player and kicking a ball, as in scoring a goal (the world at his feet per se).
The Football Nouveau collection brought to you by Olivier Rousteing and Nike Lab will hit the market online and at participating stores on June 2nd.
In the meantime, check out the behind the scenes work that went into creating and manifesting the collection featuring Olivier himself.
Football Nouveau from NIKELAB on Vimeo.