Reigning R&B and Pop Queen, Rihanna launched her new fragrance nicknamed after herself called "RiRi."
The event took place at Macy's in Brooklyn, New York. Rihanna was greeted by the professionals of Macy's and her fans called The Navy to honor her new business endeavor. This is not the first time Rihanna has launched her own perfumes and cologne for men. She has a list of them from: Rogue that is available for ladies and men, Nude, Rebelle, Reb'l Fleur, 777 Nude and Rogue Love. And she has done it again. Rihanna truly utilized the stage as an entertainer to become one of the most prominent women, in branding herself as a business entity of her own. She's a role model for women to become their own bosses, create, launch and develop their own businesses, to step up on a stage that resonates their passion and what they truly love to do; in order to elevate themselves of becoming better women and being their all. Round of applause to RiRi for shinning her light so others can shine too!
Rihanna was dressed like the Princess that she is yesterday at Macy's, adorned in pink attire with flowing curls in an updo, with a bright smile and her alluring eyes; Riri glowed with the aura of ambiance as she presented her new fragrance to the world.
Congratulations and Godspeed!