Going through years of finding the right skin care products to treat and maintain the health of her skin, Angela Bassett had difficulties finding a product that actually worked. Most skin care lines in the market are targeted and geared to treat mostly White skin. Also, the ingredients contained in those products are not receptive towards taking care of African-American skin, due to their properties and the difference of issues in skin and tones.
Seeing the need for innovation in modifying the skin care line market, with more products that served and catered to darker skin; Angela Bassett was motivated to revolutionize the merchandising and retail of skin care brands. Joining forces with a long time friend and also one with medical expertise in skin care, Bassett has partnered up with Dr. Barbara Sturm (pictured below) to release "Darker Skin Tones by Dr. Barbara Sturm" to treat and help African- Americans maintain the vigor of their skin.
The idea was seeded when Angela tried Dr. Sturm's skin care line 'Dr. Barbara Sturm Skincare Collection,' prior to their launch and none of the products worked for her. Most of the merchandise was created to treat anti-anging. Bassett has opened up to Dr. Sturm's about the issues she was dealing with her skin such as: irritations and breakouts. Angela also, confided to her friend about other issues Black people face with their skin, dealing with hyperpigmentation and inflammations. In wanting to provide treatment and the resources to help alleviate those problems in darker skin, Bassett and Dr. Sturm began creating and developing solution based products. This has been in the works for the past two years.
Referencing an article from WWD, Bassett verbalized that she wanted to improve the self esteem in African-Americans, for them to become more acquainted with their skin and complexions, by contributing products that actually worked; and inspire them to embrace their reflections of their mirrors.
"And to see what is good for it and ingredients that are helpful — and not invasive or irritating. I like them to be pleased when they look in the mirror, to feel good about themselves and the condition of their complexion."
Barbara revealed the ingredients that are in Darker Skin Tones by Dr. Barbara Sturm to WWD, she disclosed that purslane was the main factor and how it is an herb.
"Our main ingredient which goes through our whole line is purslane."
"It’s also an herb, and it has such powerful properties in every direction."
She also elaborated about its elements and how it works on skin.
"What I like the most is actually is the youth enzyme, this telomerase activator. The telomerase activates an enzyme to keep those ends of the chromosomes long, which actually works against natural programmed cell death and that’s the key. So not only do we have anti-inflammation and the evening out of skin tone but also a big thing for antiaging."
In continuation with her interview with WWD, Dr. Sturm talked about her interest in treating inflammation, its connection to aging the skin and wanting to clarify people's skin of that problem, especially with African-Americans.
"It is, to me, the key factor to causing any skin problems or any problems in our body, but also it is mainly responsible for aging. So I was always very interested in anti-inflammation. Since African-American, or skin of color, problems [revolve] mainly [around] inflammation that is why I especially took care in this range. It has real ingredients, which are scientifically shown to address inflammation."
Angela and Dr. Sturm opened up about launching a line of skin care aimed at teenagers. From her medical experiences, Barbara expressed the issues in skin starting around those time and wants to address them.
"I think the underlining problem starts with the teenage years,” Dr. Sturm revealed.
"We have to find something just a little more affordable and start at an early age and give them something that they don’t even have to deal with the symptoms in later age."
Angela Bassett's skin care brand, Darker Skin Tones by Dr. Barbara Sturm, in association with her friend will consist of five based items. It includes two different kind of face creams, serum, foam and enzyme cleansers. Retailed from $58 to $335 and will exclusively be released at Harrods' store and online next month (July).
Article Reference: WWD