Roc Nation formed an allegiance and parternership with STATE Bags which is a a buy one, give one backpack brand benefit program from Brooklyn to participate in President Barack Obama's Education Intiative. Roc Nation also partnered up with My Brother's Keeper Alliance which provides resources to improve the social narratives for Black boys and young Black men.
Combining these two partnerships, Roc Nation is set to donate 30,000 backpacks as past of the The White House and the U.S. Department of Education's MBK Success Mentors Initiative, according to published documents.
Kevin Durant was in attendance at the White House along with STATE Bags' Co-Founder, Scot Tatelman for a My Brother's Keeper Success Mentor initiative gathering (Summer of State), to raise awareness about the importance of mentorship, and how it guides youth in both their school and home life. Durant issued a call of action for community leaders and mentors to ensure that the youth are attending school and partcipating in their studies.
STATE Bags and Roc Nation will continue with an ongoing partnership to get athletes like Kevin Durant invloved and other artists involved, in taking part of raising awareness about the importance of young people's attendance in school. Roc Nation and STATE bags will host signature bag drop rallies across the nation in six select cities such as: Dallas, Los Angeles, Miami, New York City, Philadelphia, and Seattle.
Jacqueline Tatelman who is the STATE Co-Founder/Creative Director, made a statement about the purpose and goal of their partnership with Roc Nation.
"This partnership and initiative with Roc Nation not only provides a tremendous platform to equip thousands of students across the U.S. with the proper tools for success, but will go beyond simply a material donation through our motivational bag drop donation events in select cities. It's an absolute dream come true for us, and exactly why we started the company!"
And the intiative of the bag drops to motivate children to conquer the odds against them. Also, to be role models that are shaping a better tomorrow for them.
"Our approach at bag drop events is to simply ignite a fire within these children, motivating them to beat the odds often stacked against them. The inspirational team of STATE PackMen/Women - child development specialists that have successfully risen from at-risk neighborhoods themselves - serve as role model figures to the children served. Layering on idolized artists and athletes from Roc Nation? Just incredible!"