Michael Elliot is a former screenwriter who inked classic movies such as: Brown Sugar and Just Wright, in 2013 Elliot had another calling and became a businessman in the nail industry.
It all started when Michael Elliot went into a nail salon to get a pedicure and the experience was uncomfortable due to the salon of course, being filled with women and Elliot stating he felt out of place. So, he decided to open a nail only men bar to offer services such as: pedicure, manicure and etc., in an environment men would be comfortable at and resonate to. Elliot founded the first and perhaps in the world, men nail bar called "Hammer & Nails."
In an exclusive interview with NBC News, Michael Elliot spoke about his vision for the nail bar, the kind of items and materials he used to design it and the services Hammer & Nails offers.
"It started with a 17-foot 'auto' sign that I found in a vintage store. I looked at it and said, "I need to create a place where this sign feels at home." With that, I began to create my vision. All of our nail techs are females. There are no manicure tables and no spa chairs. The lighting is low, there's soft music playing, extra wide leather chairs and you've got your own personal TV and your own personal remote control and Beats by Dre headphones [to put on]."
Hammer & Nails sounds like a place men can watch football or a basketball game, while their feet are being rubbed and catered to. (Treat yourself!)
As the interview proceeded, Elliot elaborated about the importance of men taking care of themselves, nail health and rountine pedicures.
"Many guys, quite frankly, are embarrassed by their feet. Most men were never taught to take care of their feet; it's just a part of the body that they don't pay attention to. So they don't understand things like fungus or how to prevent ingrown toenails."
Due to the success of Hammer & Nails and high demands of nail bars for men, Michael Elliot will be expanding his business and franchising nationwide, as well as across borders into other countries.
"It's all about growing the brand. We're taking applications for franchise opportunities now. So far we've had interest from all over the country and the globe, really: San Antonio, Chicago, Miami, New York City and Atlanta. We've even had interest from as far away as India, Austria, Berlin, Mexico and Uruguay."
With the expanse of Hammer & Nails, Elliot is looking forward to providing a haven for men to get pampered and maintain a healthy regimen of self care.
"Our goal is to award five (licenses) in the first year. We're really optimistic that the new locations will be a success, because once they open up [they're] going to be the 'go-to' place in that city. Let's face it, as a guy do you want to go to the corner [nail] spot or the man-cave nirvana? You're going to pick Hammer & Nails."
Video Source: NBC News