I bet you're like huh? Piperlime what? Who? Yeah, you probably never heard of it, unless you are a hardcore online shopper. Anyways, let's get to the story.
Gap as we all know is a big company, that has a sub brand called "Piperlime" which is available online, and opened a store in Manhattan, New York in 2012. Piperlime offers luxury products, designer brands and items at a fraction of their original prices. If something was sold out in other stores, you could find it on Piperlime.
Piperlime also has other store entities connected to it such as: Gap of course, Old Navy, Banana Republic and etc.
Gap announced they will be shutting down Piperlime at the end of February. Gap stated they will be focusing on expanding their five brands: Gap, Old Navy, Banana Republic, Athleta and Intermix, on a digital and global growth. Gap did not really express why they were shutting down Piperlime but revealed plans for enlarging revenues within their five brands. In a statement below, Gap thanked their customers who shopped with Piperlime and expressed how they wanted to tackle on new ideas for their comapny.
“We are incredibly grateful to our fashion-focused, loyal customers, and proud of our dedicated employees who have been working hard to evolve the brand and test out new ideas.”
Gap continued to express how they plan on emerging their company based on new ideas.
“We plan to keep on pushing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company as we continue to bring great products and shopping experiences to our customers.”
Gap ensured customers can continue to shop with Piperlime, how it will be offering sales and will shipping out any orders after Piperlime is closed online, and at their Manhattan store at the end of February.