Due to the high number of gun violence across the nation and mass shootings, the National Basketball Association known as the NBA has teamed up with advocates against gun violence to launch an advertising campaign centered around it.
The first commercial aired on December 25th during one of their games and starred Stephen Curry and Chris Paul.
During the ad, Curry detailed the effect of violence caused by guns, Chris reflects on what his parents used to say about guns and the lack of safety because of it.
The NBA will continue to utilized its athletes in a series of commercials that will air throughout the year in 2016 and their brand to raise awareness about gun control. Former New York City mayor, Michael Bloomberg is part of the campaign with behind the scenes effort to aide the NBA's collaboration with Everytown for Gun Safety, an organization founded by Bloomberg. But the person who brought this partnership together was Spike Lee who is a member of Everytown for Gun Safety.
Back in November, Spike Lee pitched the idea to ESPN's president John Skipper who was able to pull some strings and propositioned the NBA's commissioner, Adam Silver to manifest Lee's idea. Spike continues to play a role of hitting the pavement by linking up with protest organizers to participate. Mr. Bloomberg plays his part when it comes to politics and debates against the National Rifle Association and Congress to revise policies about background checks being conducted in any sales/purchase of guns, the banning of gun sales to former convicts of gun violence and domestic abuse; and penalties for gun trafficking.
Everytown for Gun Safety funded the production of the commercial which is directed by Spike Lee and a variety of players from the NBA lend their voice about gun violence and the effect of it. The ad was broadcasted by ABC and also features families and survivors who have been affected by gun violence.