Over the years, Michael Jordan managed to modify his Jumpman Brand into establishing business partnerships with all aspects of sports from: basketball, football, soccer, women basketball, baseball, NASCAR, boxing; and more. Jordan's latest venture in expanding his Jumpan empire, incorporates a different approach in strategy, where the brand's logo would be worn elsewhere besides on shoes. Jordan Brand collaborated with the University of Michigan to have their logo worn on their uniforms, jerseys, workout apparel, sweatshirts; and more. In doing so, the Michigan Wolverines made history as the first football team wear the Jumpman logo on their uniforms.
The Michigan jerseys are constructed with Nike Vapor Untouchable chasse, stretch interlace fabric and minimal seam design. It is built to help the football players move with ease on the field, with front and back panels to enhance ventilation. Part of the deal involves shoes of course, the Jordan Brand will custom design Jordan Trainer 1 Low for Michigan, focusing on movement and comfort.
The President of the Jordan Brand, Larry Miller disclosed what led to the historic deal with the University of Michigan, that started off with one phone call and manifested into something huge.
"These same principles have guided the Jordan Brand since its inception, and we see a like-spirit in the University of Michigan. What started with a phone call between Michael and Coach Harbaugh comes to life today in an unprecedented partnership which further diversifies the Jordan Brand’s commitment to football and athletes."
Miller also communicated, about Michael Jordan's ambition and competitive nature to always do better than his best.
"Michael Jordan never settled. His career was defined by his competitive drive, unwavering work ethic and a dogged pursuit of winning."
The University of Michigan's new uniforms and jerseys will be revealed on September 3rd, when they play in Hawaii.
In the meantime, check out the lookbook of the Michigan and Jordan collabo.